About us

Fara Ehf is a family-owned 4×4 vehicle rental firm established in 2016. The company is located in Keflavík, nearby KEF International Airport and close to Reykjavik.

We provide the building blocks for a great holiday in Iceland by providing automatic vehicles and equipment to fit your needs.

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24/7/365 Roadside assistance

No hidden fees

4×4 vehicles for F category roads including Kjölur


Check out all protections and inclusions with your car rental in Iceland. We also offer a range of insurance upgrades to further protect your rental.

Our Vehicles

Here at Fara Car Rental, we specialize in 4×4 and SUV car rentals to make it as easy as possible for you to explore the island.

The Latest Posts From Our Blog

When is The Best Time to See the Northern Lights in Iceland?

Check out our guide on the best time to see the Northern Lights in Iceland.

The 12 Best Waterfalls in Iceland

There are a lot of beautiful waterfalls in Iceland, so we created a guide listing our favorites. Let us know how many you've visited!

When is the Best Time to Go to Iceland?

In this guide, we detail when we think the best time to visit Iceland is. Do you have your trip booked yet?

Frequently Asked Questions

Is it worth renting a car in Reykjavík?
It’s worth renting a car in Reykjavík or directly on arrival at the KEF International Airport (to save you the cost of transfer) if you want to be able to move around without having to rely on public transport. Renting a car in Iceland gives you the freedom to explore towns and enjoy beautiful natural scenery at your own pace.

Can foreign tourists rent cars in Iceland?
Yes, foreigners can rent cars in Iceland. An international driver’s license isn’t a requirement for us at Fara Car Rental, but we do require a minimum of three years of driving experience.